Marketing and Public Relations: Why You Need Both

Although marketing and public relations overlap and complement each other in some ways, they aren’t interchangeable. Simply having a marketing department with no public relations is bad news for any business. Still, many companies need to be persuaded of the benefits of having both. Here are four reasons why companies with marketing departments still need public relations: 1. PR practitioners...

Email Etiquette

As children of the internet, we all remember the day that we got our very first email address. For many of us, email introduced us to our first outlet for communication with people outside of our family, and, pretty soon, our address books were full and we had exchanged LOLs and emoticons with everyone in our sixth grade class. For us, emails were as casual as passing notes in class and came with...

Making the Most of the School Year

School breaks provide the perfect opportunity to search and prepare for summer internships.  That is true, but now that we’re back from winter break, it’s important to remember that there are many steps you can take during the school year to prepare for future internships. Once you’ve found a few places you’d like to intern, use those social networks like Twitter and LinkedIn as...