Allen Hall Public Relations
Authenticity is key in the world of Web 2.0. From creating content to engaging in conversations, genuine enthusiasm is both appealing and apparent. Gary Vaynerchuk explores this concept in relation to social media in his concise, invigorating book – “Crush It! Why NOW Is the Time to Cash In on Your Passion.” Vaynerchuk, a big name in social media circles, grew his family’s $4 million...
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The age of technology generated an avenue for social epidemics to spark across the Internet, greatly impacting companies in the court of public opinion. Malcolm Gladwell, a National Bestselling author and writer for The New Yorker, coined the examination of powerful paradigm shifts that spread like wildfire throughout society in his 2000 novel “The Tipping Point.” Taking a few hints from...
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It’s difficult these days to differentiate between companies genuinely dedicated to making a difference and those washing our perceptions of “green.” According to sourcewatch.org, the term “greenwashing” is defined as the unjustified appropriation of environmental virtue by a professional entity. This may include a company, an industry, a government, a politician or even a...
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As spring graduation quickly approaches, college seniors around the country are feeling lost and frantic on how to tackle the job-search. The big question looms over every seniors mind: How can I get a job? It’s both terrifying and exciting, but there’s an important tool everyone should know about before entering the real world—networking. These days, it’s not only about your skills,...
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A public relations education is notorious for drilling an outline for plan writing into young aspiring practitioners. A problem and opportunity statement always umbrellas the situation analysis, a goal statement, target audiences, strategies and tactics, and so on and so forth. Though understanding the significance of each of these elements is important, ultimately we should know the rules well...
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The best and the brightest PR, marketing, advertising, electronic media and graphic design students at the University of Oregon can be found brainstorming, collaborating and doing stellar work every day for small businesses and nonprofits.
It’s not a class or a club… it’s Allen Hall Public Relations, a professional- caliber student-run firm with nearly a decade of planning and implementing successful campaigns.
What can we do for you?