Archive

Authenticity is key in the world of Web 2.0. From creating content to engaging in conversations, genuine enthusiasm is both appealing and apparent. Gary Vaynerchuk explores this concept in relation to social media in his concise, invigorating book – “Crush It! Why NOW Is the Time to Cash In on Your Passion.” Vaynerchuk, a big ...

The age of technology generated an avenue for social epidemics to spark across the Internet, greatly impacting companies in the court of public opinion. Malcolm Gladwell, a National Bestselling author and writer for The New Yorker, coined the examination of powerful paradigm shifts that spread like wildfire throughout society in his 2000 novel “The Tipping ...

It’s difficult these days to differentiate between companies genuinely dedicated to making a difference and those washing our perceptions of “green.” According to sourcewatch.org, the term “greenwashing” is defined as the unjustified appropriation of environmental virtue by a professional entity. This may include a company, an industry, a government, a politician or even a non-government ...

As spring graduation quickly approaches, college seniors around the country are feeling lost and frantic on how to tackle the job-search. The big question looms over every seniors mind: How can I get a job? It’s both terrifying and exciting, but there’s an important tool everyone should know about before entering the real world—networking. These ...

A public relations education is notorious for drilling an outline for plan writing into young aspiring practitioners. A problem and opportunity statement always umbrellas the situation analysis, a goal statement, target audiences, strategies and tactics, and so on and so forth. Though understanding the significance of each of these elements is important, ultimately we should ...

How can you position yourself as a leader if you’re not in a leadership role (e.g. an intern)? Just because you are not an executive in a company does not mean that positioning yourself as a leader is off limits. Stepping outside of the classroom and into the office building can be intimidating, but don’t ...

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and attractive women to promote their products: people often blindly emulate and imitate the stars they idolize. Michael Jordan built Nike, George Foreman became known more for his grills than his boxing career, and Peyton Manning, well, he’ll ...