Recently, for a client I work with, I was asked to put together and lead my first focus group that turned out to be a great success. Our goal was to find out what Eugene community members, between the ages of 18 and 25, knew about the OSU Extension Service in Lane County, how programs ...
Mar
30th
2010
Twitter chats allow participants to have conversations centered on a common interest, hot topic or profession. Every participant tags their tweets with the chat’s hashtag so everyone else in the chat can see their contributions to the conversation. Following the chat’s hashtag allows you to see tweets from all participants, even if you do not ...
Mar
16th
2010
Geurilla marketing is generally defined as notably aggressive, cheap, innovative and highly visible advertising. It is a constantly changing and evolving process that seeks high payoff for low investment. Guerilla marketing is unconventional. Its main strength lies in marketing tactics that break the traditional role of advertising as a one-way conversation between a company and ...
Mar
9th
2010
Everyone knows when they’re looking at or listening to an advertisement. It screams, “Pick me! Buy me!” And it has the company’s name written all over it. But how many people know when they’re looking at the work of public relations? Advertising and public relations both have their roles in the media; however, the objective, ...
Mar
2nd
2010
