In today’s job market, setting yourself apart from the crowd is a key factor to landing the job you want. One way to do that is by tailoring your personal Twitter account to represent you in the best way possible to future employers.

• Picture: The default bird picture is a dead giveaway that you are not well versed with Twitter. Choose a photo of yourself that is clear, friendly and simple. No party or group pictures!

• Bio: Include your professional interests, where you go to school, your major, and maybe a hobby or two. If you are interested in sports, music, fashion, or anything else it is okay to include that in your bio. Also, provide a link to your LinkedIn page or your online portfolio.

• Tweets: If you are new to Twitter, follow people who work in the field you are interested in. Also, many businesses and organizations have Twitter accounts. Listen to the kind of things they are tweeting, and when you feel comfortable join in the conversation. A great way to get started is to provide a link to an article that you find interesting. Keep your tweets professional, yet conversational.

For more tips on how to tailor your Twitter for employment opportunities, check out this Mashable story.

– Samantha Luthra, Account Executive