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So, you just finished working on a great, successful commercial or campaign that your client is now ready to distribute globally. This should be easy as all you need to do is hire somebody to translate the language, right? Actually, the chances of this campaign having an equal success rate as the U.S. version are ...

Working abroad seems daunting and often nearly impossible to many young people. “Logistically, this could never happen,” you think. We limit our international experience the second we’re handed a diploma because, heck! It’s too late to study abroad anyway! …Right? Totally wrong. Sure, packing your room with the intention of unpacking in another country sounds ...

Some think event planning is the fun part of PR.  Well, of course it is!  However, event planning requires extreme detail-oriented and organization skills.  Event planners must plan accordingly for all unexpected occurrences.  For those of you just starting out in event management (or who need a refresher), below are seven tips to help you ...

Professional athletic franchises operate with the understanding that they are responsible for benefiting not only the owners, but the paying customers as well. When a franchise begins to focus on itself and loses sight of the community, it can be very easy to anger the franchise’s publics. Professional franchises have used public relations to influence ...

Many people and businesses are now aware of the potential value that social media tools can add to their image and business, but few seem to know how to go about it. The “what” and the “where” are fairly obvious; the “how” is trickier.  Here is a hint: ENGAGE your audience.  To “participate” in social ...

In today’s job market, setting yourself apart from the crowd is a key factor to landing the job you want. One way to do that is by tailoring your personal Twitter account to represent you in the best way possible to future employers. Picture: The default bird picture is a dead giveaway that you are ...

Do you still need proof that Twitter is a major part of our society?  When you type, “What is” into Google Search, “What is Twitter” is the sixth highest. According to Google Search, this places society’s curiosity with Twitter just below love, and just slightly above Lady Gaga’s real name.  In all seriousness, the lingering question ...

As a public relations student at the University of Oregon I have had the honor of learning many PR techniques and writing skills from one of the best journalism schools in the country. However, I have found that when writing and distributing press releases I can always use a little help. I recently received an ...

Anxious. Concerned. Annoyed. “Hey guys, I think I see a parking space!” “Where!? Where!?” “Over there… Ugh, motorcycle.”  Thirty minutes later, still no parking spot is to be found. Ring ring. Frantically, I begin searching my bottomless pit of a purse. Ring ring. “A SPOT!!! AN ACTUAL PARKING SPOT!!!” – “Hello, this is Lauren Switzer.” ...

Today, social media is omnipresent and trendy. Social network tools make it easy to stay in touch, be up-to-date, market yourself and have a voice in the immensity of the Internet. In order to make the use of social media a great experience there are some common mistakes to avoid: You will be seen. Potential ...