Archive

As a result of disappearing forests, record high air pollution levels and the ever-present threat of global warming, public relations firms nationwide are changing their practices to answer the call of environmental stewardship.  To some, the thought of purging wastefulness out of a large-scale, professional firm and creating an entirely new set of environmentally sustainable ...

With the hard economic time and the advancements in Internet and webcam technology, employers are finding a way to save thousands of dollars by conducting interviews over Skype. Instead of flying in their candidates, employers are embracing the quick and low-cost option of a Skype interview. We have all worked to practice and perfect our ...

As I have started to work for my new client creating a public relations plan, the subject of social media and its uses with different audiences has come up often, specifically with Facebook. There are many misconceptions when it comes to the uses of social media and what audiences it can attract. People generally associate ...

For non-profit organizations, relationships are key.  Many non-profits are concerned about the economy’s impact on fundraising efforts. There’s no doubt that non-profits need to work harder than ever to cultivate strong relationships with key constituents if they are going to compete effectively for donor dollars. The “Guidelines for Measuring Relationships in Public Relations,” by Linda ...

Early in my public relations career, I found myself facing major pitfalls. Confusion. Crisis. Stress. Anger. All have been prevalent at a variety of levels over the past few years. Insert Zack Schwartz. Schwartz, an award-winning author and psychologist, granted 12 seniors 90 minutes to discuss his tactics as a professional working in a high-stress ...

Hello! My name is Kristina and I am thrilled to be this year’s Firm Director. A brand new year has begun here at Allen Hall Public Relations. We’ve hired 19 amazing new students for the year and have also signed three new clients: PRSA Greater Oregon Chapter, RecycleYourMat.com and the OSU Extension Services Program. Please ...

Cross-posting from Confessions of a PR pupil One of the unique aspects of working for AHPR is the opportunity to work directly with clients. This experience provides young PR pros the chance to build skills and practice handling the challenges of client service. Leo Bottary, author of the Client Services Insight Series, was asked by Kelli Matthews ...

Image by vcs.student via Flickr Leo Bottary recently did a terrific series of posts about client service for my students in J4/554 PR Campaigns. Because AHPR (and many student-run firms) work with clients directly, I want to share these tips with you. University of Oregon Doesn’t “Duck” Client Service started the series with the best ...

College students are notoriously busy. With classes, extra curricular activities, going to the gym, and friends, it is a miracle we can fit all our activities into one day. So how does one add social media to the mix? How do you become an active participant without becoming a social media addict? That question has ...

Welcome to Allen Hall Public Relations, a student-run PR firm at the University of Oregon.   In the new year, we’ve made a lot of exciting changes.  Our firm has doubled in size since 2008, as has our client roster.  In the same vein, we’ve rolled out this new Web site to give our firm ...