Allen Hall Public Relations
In March, I had the pleasure of interviewing with a public affairs agency for a summer internship position. Upon notice that I had earned myself a spot in their program, I spread the exciting news to my family and friends, only to find that none of them seemed to understand what exactly public affairs means. Like most public relations students, I am used to explaining the many facets of the...
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Unless you have been living under a rock, you’re probably well aware of the recent barrage of troubles afflicting corporations and celebrities. From Tiger Woods to Jesse James, to the more serious product recalls of Toyota and Infantino Baby Slings, crisis situations are keeping public relations professionals on their feet. Thanks to the advancements of media technology it only takes minutes...
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Recently, for a client I work with, I was asked to put together and lead my first focus group that turned out to be a great success. Our goal was to find out what Eugene community members, between the ages of 18 and 25, knew about the OSU Extension Service in Lane County, how programs offered could be better promoted, and what programs were most interesting. The focus group went really well and...
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Twitter chats allow participants to have conversations centered on a common interest, hot topic or profession. Every participant tags their tweets with the chat’s hashtag so everyone else in the chat can see their contributions to the conversation. Following the chat’s hashtag allows you to see tweets from all participants, even if you do not already follow them. Typically, chats have a...
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Geurilla marketing is generally defined as notably aggressive, cheap, innovative and highly visible advertising. It is a constantly changing and evolving process that seeks high payoff for low investment. Guerilla marketing is unconventional. Its main strength lies in marketing tactics that break the traditional role of advertising as a one-way conversation between a company and its consumers....
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The best and the brightest PR, marketing, advertising, electronic media and graphic design students at the University of Oregon can be found brainstorming, collaborating and doing stellar work every day for small businesses and nonprofits.
It’s not a class or a club… it’s Allen Hall Public Relations, a professional- caliber student-run firm with nearly a decade of planning and implementing successful campaigns.
What can we do for you?