Archive

Many people and businesses are now aware of the potential value that social media tools can add to their image and business, but few seem to know how to go about it. The “what” and the “where” are fairly obvious; the “how” is trickier.  Here is a hint: ENGAGE your audience.  To “participate” in social ...

Hello AHPR! I want to be the first to extend my congratulations to the 2010-2011 Allen Hall Public Relations management team. Year after year I’m impressed by the caliber of students that step up to the often difficult, but nearly always rewarding, challenge of managing and leading their peers throughout the year. This year is ...

In today’s job market, setting yourself apart from the crowd is a key factor to landing the job you want. One way to do that is by tailoring your personal Twitter account to represent you in the best way possible to future employers. Picture: The default bird picture is a dead giveaway that you are ...

Do you still need proof that Twitter is a major part of our society?  When you type, “What is” into Google Search, “What is Twitter” is the sixth highest. According to Google Search, this places society’s curiosity with Twitter just below love, and just slightly above Lady Gaga’s real name.  In all seriousness, the lingering question ...

As a public relations student at the University of Oregon I have had the honor of learning many PR techniques and writing skills from one of the best journalism schools in the country. However, I have found that when writing and distributing press releases I can always use a little help. I recently received an ...

Anxious. Concerned. Annoyed. “Hey guys, I think I see a parking space!” “Where!? Where!?” “Over there… Ugh, motorcycle.”  Thirty minutes later, still no parking spot is to be found. Ring ring. Frantically, I begin searching my bottomless pit of a purse. Ring ring. “A SPOT!!! AN ACTUAL PARKING SPOT!!!” – “Hello, this is Lauren Switzer.” ...

Today, social media is omnipresent and trendy. Social network tools make it easy to stay in touch, be up-to-date, market yourself and have a voice in the immensity of the Internet. In order to make the use of social media a great experience there are some common mistakes to avoid: You will be seen. Potential ...

In March, I had the pleasure of interviewing with a public affairs agency for a summer internship position. Upon notice that I had earned myself a spot in their program, I spread the exciting news to my family and friends, only to find that none of them seemed to understand what exactly public affairs means. ...

Unless you have been living under a rock, you’re probably well aware of the recent barrage of troubles afflicting corporations and celebrities. From Tiger Woods to Jesse James, to the more serious product recalls of Toyota and Infantino Baby Slings, crisis situations are keeping public relations professionals on their feet. Thanks to the advancements of ...

Recently, for a client I work with, I was asked to put together and lead my first focus group that turned out to be a great success. Our goal was to find out what Eugene community members, between the ages of 18 and 25, knew about the OSU Extension Service in Lane County, how programs ...