Archive

Although marketing and public relations overlap and complement each other in some ways, they aren’t interchangeable. Simply having a marketing department with no public relations is bad news for any business. Still, many companies need to be persuaded of the benefits of having both. Here are four reasons why companies with marketing departments still need ...

As children of the internet, we all remember the day that we got our very first email address. For many of us, email introduced us to our first outlet for communication with people outside of our family, and, pretty soon, our address books were full and we had exchanged LOLs and emoticons with everyone in ...

School breaks provide the perfect opportunity to search and prepare for summer internships.  That is true, but now that we’re back from winter break, it’s important to remember that there are many steps you can take during the school year to prepare for future internships. Once you’ve found a few places you’d like to intern, ...

Transparency is a current hot topic and buzzword that you hear thrown around in every boardroom, office and even inside the classroom. It is not a new concept, but as new technologies and forms of communication become available, the principle of transparency becomes inherently more important for businesses and working professionals. Wailin Wong, a technology ...

The current economic times are worrisome for many soon-to-be college graduates. Many professors, career councilors and public relations practitioners are suggesting students start looking for jobs now, during their senior year. According to Jennifer Montez, a writer for the blog “New Grad Life,” LinkedIn is a great place to start. For those of you who ...

I have a confession to make: not long ago, I was anti-Twitter. But now I’ve grown so attached that it feels like an insult to admit I was ever against it. Currently, I tweet daily and follow more than 400 people. So what happened? At the risk of being corny, I woke up and smelled ...

With multiple facets of communication available today that do not require voice-to-voice communication, professional telephone etiquette has become an underdeveloped skill in generation Y.  Mindy Lockard, an etiquette consultant and manners maven, spoke with Allen Hall PR about the ins and outs of professional graciousness.  She touched on the fact that phone manners are an ...

As a result of disappearing forests, record high air pollution levels and the ever-present threat of global warming, public relations firms nationwide are changing their practices to answer the call of environmental stewardship.  To some, the thought of purging wastefulness out of a large-scale, professional firm and creating an entirely new set of environmentally sustainable ...

With the hard economic time and the advancements in Internet and webcam technology, employers are finding a way to save thousands of dollars by conducting interviews over Skype. Instead of flying in their candidates, employers are embracing the quick and low-cost option of a Skype interview. We have all worked to practice and perfect our ...

As I have started to work for my new client creating a public relations plan, the subject of social media and its uses with different audiences has come up often, specifically with Facebook. There are many misconceptions when it comes to the uses of social media and what audiences it can attract. People generally associate ...