How to use guerilla marketing effectively

Geurilla marketing is generally defined as notably aggressive, cheap, innovative and highly visible advertising. It is a constantly changing and evolving process that seeks high payoff for low investment. Guerilla marketing is unconventional. Its main strength lies in marketing tactics that break the traditional role of advertising as a one-way conversation between a company and its consumers....

Public Relations vs. Advertising

Everyone knows when they’re looking at or listening to an advertisement. It screams, “Pick me! Buy me!” And it has the company’s name written all over it. But how many people know when they’re looking at the work of public relations? Advertising and public relations both have their roles in the media; however, the objective, method, control and style stand at opposite ends of the...

Crush It with Authenticity

Authenticity is key in the world of Web 2.0. From creating content to engaging in conversations, genuine enthusiasm is both appealing and apparent. Gary Vaynerchuk explores this concept in relation to social media in his concise, invigorating book – “Crush It! Why NOW Is the Time to Cash In on Your Passion.” Vaynerchuk, a big name in social media circles, grew his family’s $4 million...

Networking: How You Can Get That Perfect Job

As spring graduation quickly approaches, college seniors around the country are feeling lost and frantic on how to tackle the job-search. The big question looms over every seniors mind: How can I get a job? It’s both terrifying and exciting, but there’s an important tool everyone should know about before entering the real world—networking. These days, it’s not only about your skills,...

Planning for Flexibility

A public relations education is notorious for drilling an outline for plan writing into young aspiring practitioners. A problem and opportunity statement always umbrellas the situation analysis, a goal statement, target audiences, strategies and tactics, and so on and so forth. Though understanding the significance of each of these elements is important, ultimately we should know the rules well...